That said, it's just a game, and having a game spoiled for you does not really justify turning the sober condolences tone on your statement all the way up to 10. And I imagine it sucks a whole lot more if you're a developer who spent the last handful of years working on that thing and now you feel the impact of that work will be diminished.

They're talking about someone posting spoilers of their game online.īefore I go any further, here's my obligatory acknowledgement that it does suck having a surprise in a thing you were looking forward to spoiled for you. It's from Naughty Dog, the developers of The Last of Us Part 2. But this is a bizarre new world, and if a brand was ever justified in putting on its best straight face for a serious talk with you, it would be in circumstances something like these.īut that quote above isn't from Totino's Pizza Rolls.

It's sort of ridiculous and over-the-top, the idea that you were just sitting there teetering on the edge of the abyss, ready to give into despair and just shut down until you got a push notification that your old pal Totino hadn't forgotten you. Little did you know that when you gave Totino's Pizza Rolls your personal information in the hopes of winning a free Shark Tale T-shirt that you were sealing a blood pact, the likes of which would, when everything went to hell, have them checking in on your well-being before your favorite cousin bothered with so much as a text.Īnd I get that. Ever since COVID-19 upended the basic routine of life and shut down entire countries, it seems like every company that ever got your email address has been crawling out of the woodwork to let you know that you're in it together. It's a sentiment you've probably seen in your email box dozens of times by now.

Is there something you think we should be reporting on? Email know the last few days have been incredibly difficult for you.